Monday, August 1, 2011

The fierce race to win smartphone patent

Ba "in the" technology as Apple, Google and Microsoft are aggressively participating in the war on patents in order to divide the smartphone market.
All three men "giants" mentioned above need or desire more patents on the smartphone more, just have to attack to defend against opponents. Without them, their equipment is easily claim for copyright infringement, or worse, may be asked to stop using the invention.
Samsung is paying royalties to Google on every device using Android.
Attacks of "fever" began to be triggered by the auction more than 6,000 patents from the company Nortel bankruptcy. Representatives from Google were offering $ 900 million USD. But until final approval, Apple, Microsoft, together with Ericsson, RIM and other companies have purchased all the patents for the unexpected high cost: $ 4.5 billion.
Since then, interdigital, an owner of intellectual property for the many available wireless devices, also conducted what they sell. Interdigital have a license from Nortel and a half more before, although its market value just less than $ 3 billion when converted to cash. In addition, 75-year-old billionaire Carl Icahn has put pressure on companies Motorola Mobility to sell their patents. Currently, Motorola has more than 17,000 patents, mostly for wireless devices.
Recently, Google also bought more than 1,000 patents from IBM, including many areas of technology for various purposes to exploit their vulnerabilities.
The calculation of the value of rapid change. The patent as above, including everything from copyright symbol (icon) of the application to the address book, is painted a very accurate about the future of the smartphone market is growing very fast quickly.
Of course, aggressively bought the patent rights to the two main advantages: one is the new owner will pay less royalties for the competitors, two that they can protect themselves from the case copyright infringement lawsuits.But even more, which is also porn ring battle for the competition.
Microsoft is asking for Samsung to pay 15 USD per device using its Android operating system. With the millions of phones manufactured each month, of course, cash is very significant.
On the other hand, the amount of royalties may reduce the attractiveness to consumers. An iPhone, taking advantage of negligent copyright issues, may have lower production costs, or have more features than its rival.More precisely, rather than earn a small royalty payments from customers, Apple could pocket the profits to 10 times higher than through the sale of iPhone, and more profits from the sale of advertising, music , and other applications.
It can be considered to understand the invention as boost customer-oriented smartphone, even setting up the structure for this market over a period of decades. It's worth hundreds of billions of dollars. What Apple is doing with iPhone as an example.
This explains why Google is encroaching further into the steal the intellectual property of Motorola or interdigital; or why Microsoft and Apple could spend heavily to keep the patent from the fall into the hands of their opponents .
Until this point, all three "giants" the technology combined have spent more than $ 160 million to keep his balance.
Shaping a future in the smartphone market, how the final answer lies largely in the hands of giants like Google, Microsoft and Apple. They go, sure, the future value of the patent will be in there.

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