Google increased firepower for the battle with Groupon

Acquisition of The Dealmap with over 2 million users, Google decided a "living roof match" with Groupon.

Google signed a deal to buy The Dealmap to promote the array to provide information services at the local discount.

The move of the giant Internet is probably not good news for Groupon, the leading company in providing coupons for services in the local daily.

Groupon has seen increasing competition from "big" like Google and Facebook in recent months.

The Dealmap, a service provided by coupon site, released a year later, disclosure of the above agreement this week, but did not announce financial details.

"Since its launch in May The Dealmap 5 / 2010, our group has developed a great product where people can find and share all the best discount deals in the region," the company said in a blog post notice of this agreement.

"In his first year, The Dealmap has developed more than 2 million participants used our web services through the mobile environment, social networks and email, and more than 85 million monthly visitors access to the network of our partners, "the company highlighted its achievements.

Currently, The Dealmap will continue to support the core products of the company and its services partners.Users can still access the discount program takes place daily in the region through the company's website, as well as through mobile applications and email, The Dealmap said.

Dan Olds, an analyst at Gabriel Consulting consulting firm, said the acquisition is very consistent with Google's plans to join array of business services and discounts everyday.

In April, Google launched a beta test of Google Offers, as can be seen against Groupon. Google began offering the service Google Offers Coupons in Portland Oregon of the United States.

Like Groupon, Google Offers are designed to send the registration coupons daily services of restaurants, services and entertainment locally.

Google Offers A week after the launch, Facebook has launched Deals on Facebook service , designed to help users find the discount program at local as concerts or excursions to the balloon. User Services Deals on Facebook could sign up to receive email alerts of discount programs or they can click on the Deals tab on my Facebook home page to view by hand.

"Clearly, providing a mechanism to connect users to services with cost reduction programs in the region is a major business segment," Olds said. "Google tried to buy Groupon last year to penetrate new markets are developing fast. When Groupon refused, Google has launched Google Offers Service. DealMap The acquisition is a good move for business This gives Google a platform available to more than 2 million users. "

Google's moves may make it difficult for Groupon.

According to Olds, though behind but with the addition of the staff of The Dealmap, Google will be in the hands of experienced people ready to fight face to face with Groupon. On the The Dealmap, thanks to the resources of Google powerful and influential backing, they will be much easier for service providers to compete with Groupon.

Rob Enderle, an analyst with Enderle, noting that Google's acquisition took place only months after Groupon announced plans IPO (initial issue of shares to the public) can expect to earn USD 750 million.

"This may make investors hesitate, greatly reduces the possibility of Groupon overvalued stock market."

Olds noted that The Dealmap give Google the missing pieces to the giant Internet has enough power for a "battle against Groupon".