Increased demand for MacBook Air

The MacBook Air scarcity temporary shows the demand for this new line of laptops made ​​by Apple are very high, according to Wall Street analysts.

According to Brian White of Ticonderoga Securities, at a source of some models in Apple stores deficiency. That model 11 "high (currently out of stock) and model 13" ordinary. The phenomenon is not necessarily lack of popularity, but demand is very high.

White based his conclusions on the test spot in Apple's retail stores.

However, at Apple's online store do not see the lack MacBook Air : from when the new items and launched on 20.07.2011 , all the model has a delivery time within 24 hours after ordering.

Mr. White said that demand forMacBook Air up because Apple has improved the performance for this device. Apple has increased RAM to 3 of 4 model MacBook Air from 2GB to 4GB, and changed the Intel Core 2 Duo ago with faster CPU architecture with Intel's Sandy Bridge.

The new MacBook Air models have the same price with the previous model, from 999 USD (~ 20.6 million) to $ 1,599 (~ 33 million), and the laptop has a few changes to exterior design than with time changes the whole month of Apple 10/2010.

As noted by Mr. White, of MacBook Air is often left much to thin and light. But this time, customers will buy a high-performance equipment.

The tests showed Macworld.com MacBook Air 11 "New $ 999 (~ 20.6 million) is twice the speed of handling multiple tasks with a similar sample born May 10/2010. And the MacBook Air 13 "can compete with the MacBook Pro Core i5 equipped speed 2.3 GHz 13" cost $ 1,199 (~ 24.7 million) initially. This result also shows that, MacBook Air thanks to more efficient use of flash storage for lightweight notebooks.

Mr. White said that he did not know exactly the MacBook Air will sell like, because Apple does not analyze succinctly between 2 and Pro Air laptops in its quarterly sales.

He said he would not wonder if the MacBook Air is the best selling product for Mac at Apple stores. This product before and is still an important factor promoting the growth of the Mac in general.

Mr. White has to say about the Mac growth. Apple has sold 2.8 million notebooks during the quarter 2 / 2011, up 13% over the same period in 2010. Overall, Mac sales rise 14%, significantly more than computing industry in general, the industry increased by only about 2.3% and 2.6% according to Gartner and IDC.

In two reviews of White, a second opinion analysts agree, but the first reviews were people rejected.

Stephen Baker of NPD Group, talk about prior period sales to new Air on 20 / 7 that it is a sales growth rate significantly, but not the majority of sales of Apple laptops.

Mr. Baker cited the average selling price ASP (average sales price) of Apple: MacBook Air after the introduction of redesigned in May 10/2010, ASP of Apple's laptops have actually increased, despite a $ 999 model in 2 laptoponly Apple has that price.

Mr. White did not agree with rumors that Apple will soon launch model MacBook Air 15 " .

When answering questions about the ability to launch a larger MacBook Air, Mr. White said, people like Air equipment smaller, lighter because it is convenient to take with people. Measuring 15 "this end will not fit.

Indeed, he said the test results show that tends to favor MacBook Air 11 "smaller.

When asked about whether Apple can collect the laptops from two to only one line alone, he still has room for MacBook Pro. Air drive storage can be filled quickly.

Unlike the MacBook Pro also uses disk drive traditional machine used in solid Air SSD (solid-state drive) with no moving parts. But the Air storage space is only 256GB of the highest standard configuration, while the hard drive of the MacBook Pro 13 "with a standard 500GB drive in the PC Pro and 15" high, rather than 750GB.

Mr. White said the MacBook Air was a huge success the product by Apple. It maintained its growth in the portfolio and is causing speculation that Apple is entering the third quarter, it is time that White and most other analysts predict the company will roll out next-generation iPhone next.