Wednesday, August 3, 2011

Specializing in Logo of the carmaker in the world


Have you ever wondered why the Audi in front of the icon you have four circle hooks on each other? Did you know that the Cadillac logo was created by plumes decorated helmets of a nobleman that later proved to be incorrect as a description? Volkswagen car or is the idea of ​​Hitler?
The stories are fascinating behind the symbols of some of the carmaker the world cup will partially solve that question. Alfa Romeo

Surprisingly, Alfa Romeo , car manufacturers and the pride of Italy, that story that began in France. In 1910, a Milan aristocrat named Cavaliere Ugo Stella collaborated with the French automobile company is Darracq to purchase chain in Italy. When the partnership failed, Stella moved the company away and Anonima Lombarda Fabbrica named Automobili (ALFA)
a special symbol of the Alfa Romeo was created in 1910 by a designer named Romano Cattaneo . One day, while waiting for the train electrical terminal in Piazza Castello Milan, he saw the red cross emblem on the flag of Milan and aristocratic family Visconti , which features a grass-snake with a man him in its mouth, symbol of " Visconti's enemies that the snake is always ready to destroy "(Source).
in 1916 when Neapolitan businessman named Nicola Romeo bought the company and changed the factory to produce ammunition, machinery for the First World War. After the war the company returned to producing cars and took the last name of its owner to become the Alfa Romeo.

ASTON MARTIN


In 1913, Lionel Martin and Robert Bamford founded a company that later became the Aston Martin . At that time, Martin & Bamford is a racing car maker Singers , but the couple wants to create a more refined model for themselves. They named their first car is Aston Martin after Lionel Martin and the Aston Clinton climbed the track where the Singgers their earlier win.
We can not talk about Aston Martin without mentioning to James Bond . In 1959, Ian Fleming put his super spy James Bond in on an Aston Martin DB Mark III ... When it is made ​​into a film in 1964, Bond drove a post, silver Aston Martin DB5 glossy (more machine guns, emergency exit seats, and the disk spins)
Interestingly, the Ian Fleming did not driving his Aston Martin. He likes driving a Studebaker Avanti production in 1963 more!

AUDI

German engineer August Horch , previously worked for Karl Benz , the company has set up its own automotive A. Horch & Cie in 1899. Decades later, he was forced out of his company and he has established a new company in another city and continue to use branches Horch. His former partners sued him, and August Horch was forced to seek a new name. When Horch was talking to his partner Franz Fikentscher at the office of Franz's, Franz's son was given the name Audi :

During the meeting, the son of Franz sit quietly in a corner to study Latin. Several times, he looks as if to say something but did not say and continue to learn, until he blurted out, " Dad - audiatur et Altera Pars .... whether it be a good idea if we called the audi Horch instead? "." Horch "in German means" Hark "or" Listen , "which in Latin means" Audi . "The idea was everyone at the meeting recognized immediately. (Source: Wikipedia, A History of Progress (1996) - Chronicle of the Audi AG )
And so Audiwerke GmbH was born in 1910. in 1932, four car makers Audi, Horch, DKW and Wanderer merged into Auto Union . The symbol of the Auto Union is a four circle hooks on each other which later became the symbol of Audi cars, used exclusively for racing cars. The four factories continued to produce cars under the name and their own symbols.
By 1985 (ignoring many historical era), when Auto Union became the Audi we know today.

BMW


In 1913, Karl Friedrich Rapp and Gustav Otto founded two manufacturing plants separate planes which later merged to form BMW or the full name is Bayerische Motoren Werke AG (Bavarian Motor Works). Rapp and Otto actually has little to do with the car manufacturer BMW. Josef Popp , Max Friz and Camillo Castiglioni are the ones who play a key role in the production of the modern BMW vehicles.

BMW has a circle symbol is the symbol of a spinning propeller aircraft of the Bavarian Luftwaffe . At that time, the aircraft was painted with the color of the area and the colors of the Bavarian flag were white and blue. It is said that the pilot saw the propeller aircraft as many arrays mixture of white and blue, which became a symbol. Round badge on the plane's original logo was Karl Rapp.
During the First World War, BMW is an official supplier of aircraft engines for the German government. After the War, the Treaty of Versailles Germany was forbidden to manufacture airplanes and BMW was forced to change his work: The first production train brakes before producing motorized bicycles, motorcycles and cars.

BUICK


Buick Motor Company was founded in 1903 by David Dunbar Buick , a Scottish-American inventor. He invented the valve on the engine. If you do not recognize this name, you do not have to worry because not only you but many others are not known, but remember this: Buick , a third grade student, high school dropout has half long, formed a company that later became a major automotive company in the world,General Motors .
In 15 years, Buick has quit school to work for the manufacturer fixed the plumbing. When that failed, Buick has come to power but for several years, Buick had an argument with his partner because he likes to spend his time repairing car engines. Buick sold his shares to the company and then leave it.
With the money available, Buick founded the Buick Motor Company and several years of operation is exhausted. He was his partner William "Billy" Durant kicked out of the company in 1906 and then he sold his shares for just 100,000 dollars. Number of shares now worth more than $ 100 million. In later years, Buick jobs that paid very low and can not even pay the telephone bill. He died without a pennilesswhen he was doing surveillance for the Detroit School of Trades . What is more ironic than the Durant also forced out of the company. General Motors , Durant founded the company that refused to pay benefits to him and he did not die a penniless.

Return to the story of the icon: The icon is Buick's first variation of the word " Buick ". In the 1930s Ralph Pew , a researcher at General Motors Styling found the description of Scotland " Buick "[sic] decorative plumes on the hats and decided to use it as a decorative plates, security grills protection in car radiators. In 1960, the icon symbol consists of three parts as the shield to represent the three Buick models then built into: LeSabre, Invicta and Electra.
in 1975, Buick has changed its logo into a kite almost named " Happy "with the opening lines of their Skyhawk. However, late in 1980, back to Buick icons three shield.

CADILLAC


When Henry Ford Motor Company to leave his Monday, the company Henry Ford ( see below ), financial backers tried to liquidate the assets of the company. An engineer named Henry M. Leland persuaded them to continue to replace it with another company. They listened, and so Cadillac was born.
's original logo was based on Cadillac's own imprint a minor noble family after which the company has been named: Antoine de La Mothé , Seigneur de Cadillac ( head of the family Cadillac.) In 1701, de La Mothé established Fort Pontchartrain which later became Detroit. Then, Cadillac was renamed de La Mothé in 1902, following the 200-year anniversary of the city to find out.
The problem is, de La Mothé never a nobility! Antoine was born in Laumet, de La Mothé was forced to leave France to complete a secret U.S. 1 (a few people say that because he has violated the law or can not pay).
In 1998, Cadillac has a new design philosophy called " art and science "and logo have been redesigned for it. Go from idea six birds called the robin, the team first flower, and the volume was made ​​to mark the family de La Mothé when companies try to keep the image flat. The new logo was officially launched their first few years, it looks exactly like the one created from Piet Mondrian!

FIAT


Fiat, then Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Turin), founded in 1899 by a group of investors, including Fort Pontchartrain , who became executive director later. Agnelli bought shares his part that cost 400 dollars (about $ 10,000 in 2007). Now it's worth a billion and since then seems to become managers Agnelli Fiat. Despite or perhaps because of the rich, Agnelli clan is a group of complex and stubborn.
Assuming that the logo " scrabble tiles "on the popular Fiat in 1960 was designed by the head of the team design of the company who has steered Fiat during the power outage and saw the shape of the workshop neon sign against the night sky (Source: The Language of Auto Emblems).

FORD


We all know that Ford was founded by Henry Ford. But most people did not know it was the 3rd company of him. Ford experimented with cars while working for Thomas Edison, and left to set up the first car company to his company car Detroit , the company bankrupt within two years. Then he built a racing car and founded Henry Ford Company , Ford also let go after only one year (the company later became Cadillac - see above).
In 1902, Ford continued process created the first automotive company of his third company, Ford & Malcomson , and nearly lost it when the business collapsed. He could not pay the bill for John and Horace Dodge , who has contributed capital. Members of the Ford were grouped into a group of investors and even convinced the Dodge Brothers to accept contributions in company stock, the company has been renamed the company Ford Motor . Then, the Dodge brothers founded the company continues to own a car (can you guess what is not?).
In 1909, Childe Harold Wills , design and first chief engineer of Ford (who design also supports the model T ), has borrowed the original fonts on your business card into his own creation for the Ford logo . Then the famous blue oval was added in 1927 about the A model - it has existed until now.

Mazda

Mazda's current symbol was born less than 10 years. Throughout the history of the development is not smooth for almost 90 years, Mazda has repeatedly changed the logo to match the different stages.
Mazda Motors originating from Toyo Cork Kogyo Co., Ltd, a company Matsuda small Jujiro Founded in 1920, in Hiroshima, Japan. Toyo Cork Kogyo At that time, mainly manufacturing equipment moc.Vao machine in 1927, Jujiro Matsuda came abroad and the company began producing these instruments, the three-wheel vehicle and then in 1929 the company produced The first production car engines, and in 1931, exported 30 cargo 3 wheel vehicle market in China. In 1934, Matsuda Jujiro company changed its name to Mazda Motor. Some said that from Mazda was taken from Matsuda's name, represents the pride of its founders.
In the letter M in 1936 logo is curved in place by the image of the city of Hiroshima, Mazda produced the first sedan in 1940, but stopped, since World War 2. On 6/8/1945, the U.S. atomic bomb thrown by destroying the entire city of Hiroshima, including the Mazda Motors plant.
in 1959, Mazda again after the reconstruction process, and the first expression Its object is changed. In 1975, to unify its products worldwide, Mazda designed the new logo with the word Mazda is reflected in the style that we see today. From 1991 - 1992 Mazda logo represents a pair of wings, sun and a ring of light.

In 1997, ie five years later, the designer famous image in the world, Rei Yoshimara was hired to design the logo for products Mazda brand cars worldwide. Logo picture is long span wings, symbolizing the speed, flexibility, strength and stability. The combination of wings hovering, and its orbit (a circle surrounding) is what Mazda wants to send to customers: As the bird does not fatigue, Mazda is still in flight to reach higher, farther on the way to conquer the peak of that yearning to Matsuda.

Mercedes-Benz

We often encounter these luxury cars on the nose icon 3 star wings proudly. Could not have less people there are very strong impression on the aesthetic that brought the logo. Simple, elegant, quite symmetrical and very easy to remember, the icon itself to fulfill the role of images, the best introduction to the community respect of one car company reputation world, Mercedes-Benz.

Back to history to the late 19th century, when sent to the dear wife postcards bearing the stars surrounding the house where two people live, Gottlieb Daimler, who co-founded Mercedes-Benz, has inscribed on it the words "one day, the stars will shine his career." And things have come to the right as he hoped. In 1909, two sons of Gottlieb Daimler designed a logo bearing the image 3 star off for his father's company, Daimler - Motoren - Gesellschaft.

The name "Mercedes" appeared around 1900. A wealthy businessman who is European and racing enthusiasts known as Emil Jellinek began selling Daimler's cars. He wanted the car faster and specifying a new engine designed by Maybach and are named after 10-year-old granddaughter's performance of his Mercedes or in Spanish as "Mercy"
in 1916, logo Daimler - Motoren - Gesellschaft redesigned, adding four small stars and the words Mercedes, all set in a circle and four small stars on the fourth of a circle tangential to the other. In 1923, this logo is officially licensed trade. However, documentation about the meaning of the logo, for placing four small stars divided into 40 degree angle almost disappeared. Actually, this logo can survive only three years before Daimler - Motoren - Gesellschaft and Benz & Cie merged.
In order to overcome the economic crisis seriously 20 years of last century, Daimler - Motoren - Gesellschaft and Benz & Cie merged into Daimler - Benz AG (AG stands for Aktiengesellschaft) is specialized in producing automobile. Logo of Daimler - Benz AG was designed by combining the features of the two logo Daimler - Motoren - Gesellschaft logo and Benz & Cie . Star-shaped three wings are preserved, the name Mercedes and Benz were recorded at the top and bottom of the circle, two foliage characteristics logo Benz & Cie and round red blood logo Daimler - Motoren - Gesellschaft unchanged. In 1926, Daimler - Benz AG patent and trade after the company changed its name to Mercedes - Benz, they still use this logo until the 1990s.
in 1996, Mercedes - Benz redesigned the logo so simple more, give design combined with images from the company name in 1920. Logo of Mercedes is now just three off the stars in a circle inscribed. Over nearly 100 years, the star 3 wings still represents the desire for conquest of Gottlieb Daimler.

Mitsubishi


Period in 1854 feudal Japan, Yataro Iwasaki, the son of a provincial farmer's family that he was trying to sell statues of samurai clans to settle the debt, began his career in a situation ngoe very cross: he was called home 19 years old when his father was injured in a clash with the village chief. Iwasaki has asked the local court settlement of his case and, when refused, accused the official of corruption. Immediately Iwasaki jailed for 7 months.

Until 1868, when Iwasaki serving Tosa clan, the Meiji reforms had smashed feudalism in Japan. Thus he won the Tsukumo Shokai, a trading company specializing in shipping of the Tosa clan, and in 1873 renamed it Mitsubishi.
It is the fourth generation of the school Iwasaki, Kayota Iwasaki, who turned Mitsubishi into a giant, including the motorcycle manufacturing company, Mitsubishi Motors.
The name Mitsubishi is a combination of two words "mitsu" meaning three and "hishi" means chestnut (in Japanese with means that the diamond or diamond-shaped). Official translation of the name Mitsubishi was "three diamonds."
Mitsubishi logo is a combination of family raising Iwasaki family, three diamonds and put together three leaf symbol of the clan Tosan .

Peugeot

The beginning of the Peugeot was in 1812 in Montbeliard in France, where the brothers Jean-Pierre and Jean-Frédéric Peugeot moved windmills to steel mills. The first product in their book to produce steel saw blades and clock springs, or the cylindrical steel rod. For decades, the Peugeot family business mainly produce metal goods equipment, inflatable skirt (reserved for noblemen of old), umbrellas, wheels, irons, sewing machines, items used Kitchen & Bike (1885).

Indeed, the path that Peugeot entered the automobile business was started from a bicycle. At that time the company Peugeot is one of the largest bicycle manufacturer in France. In 1889, Armand Peugeot created the car first steam energy. A year later, after meeting with Gottlieb Daimler, Armand Peugeot abandoned steam power and switched to internal combustion engines running on gas power.
Logo "lion" Peugeot was designed by goldsmith and sculptor Justin Blazer in 1847 based on the flag of the Franche-Comté Region. It is attached to the product of the Peugeot kitchen items to indicate the quality of the Peugeot steel. Armand takes 14 years to convince the family to believe that a car can bring many benefits. And then they let him use the Peugeot lion logo (Source: Independent)
Now you're probably not driving a Peugeot, but I bet you've found your use of the Peugeot into the mill in 1842 that targets . The mechanism of its reliability that it is maintained almost unchanged until today.

Renault

Louis Renault built his first car in his backyard when he was 21 years old. Soon after he received the orders of the car. In 1898, Louis with his brother and his friends opened the company Société Renault Frères in Boulogne-Billancourt, France.

Renault's original logo was designed in 1900 outlining the first letters of the name of the Renault brothers: Louis, Ferdinand and Marcel. In 1906 the logo was changed to the head of the car wrapped around the gears.
(Renault FT-17 Tank, Source: The National Archives)
During the First World War, Renault light tanks produced for the allies, called the Renault FT-17. It is well known that after the war Renault has changed its logo into the tank. Diamond shapes came into existence in 1925 and maintained until today. Modern Renault logo was created in 1972 by Victor Vasarely, the father of visual art.

Saab

If you knew about trade and Saab car, you certainly want to know the company was born from the jet. You do not know it comes from the smooth style of the car but historically this is correct: In 1937, an aviation company Svenska Aeroplan Aktiebolaget named ("Ltd Aviation Sweden "or simply SAAB) was established to meet the basic needs of the Swedish Air Force.
When World War II ended, SAAB the airplane company started producing cars in order to diversify of their business. The first car made ​​a prototype called the Saab 92001 or ursaab (that is, the original Saab) in 1946. It is a test drive nearly 330,000 miles (530,000 km) in absolute secrecy, often muddy forest paths and narrow in the early morning or at night.
In 1947, the Saab car company was merged. The first car company is Saab 92, was so called because it is the first 92 works designed by the company (the entire previous 91 airplanes).
Lion Logo Monsters bird, The main feature is the head of the mythological beast, it is himself a lion and head along the wings of eagles, came from Vadis - Scania, a truck manufacturer has teamed with Company (Aviation) SAAB. Lion bird monster is the province of Scania badge.
In 2000, Saab car company acquired by General Motors and thus do not have any relationship with SAAB except for its history and the similar to the logo again.









Volkswagen

You do not know it begins with the company's website but Volkswagen (German means " to signify a person's car i ") can be derived from its historical accuracy of the fascist dictator of World War II: Adolf Hitler.
Source: TheSamba
Here's the short version of the story: After World War I, German economic recession and a serious cars with higher price level people can afford. When Hitler's campaign to become prime minister, he showed that in 1933 Berlin The performance car was his idea to create a new car can be bought.
At the same time , Ferdinand Porsche (called Porsche) also designed a look odd, but the prices do not get (what was later nicknamed The Volkswagen beetle). Porsche came across Hitler in 1934, he requested that the cars must have the following features: It should reach speeds of 100km / h (62mph), the fuel consumption is 42mpg and hold 2 adults and 3 children. He said that the car needs to as a Maikaefer - a May beetle and even gave Porsche a sketch for the basic design. Porsche promised to implement the design with prototype cars produced by Daimler - Benz.

In 1937, the Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH was born (a year after it was popular with the Volkswagenwerk GmbH). In 1938, Hitler opened a factory Volkswagen is the source of national public funds, which has produced the KdF - Wagen ( Kraft durch Freude , meaning " strength through joy "). In fact a few have been built, instead, workshops (hiring employees motivated employees) produce more cars remains to the military, not interested in quality, based on the same chassis self: the Kubelwagen, Schwimmwagen, and Kommandeurwagen.
Then it was discovered that Hitler had this idea in a long time. He added a special secret that the designer of the Porsche: the car can carry three men, one tree machine guns and ammunition.
After the German defeat in World War II, the British Volkswagen has succeeded workshops and KdF - Wagen and was renamed the Beetle. Then, the British people to make active control of the company - first they asked Ford motor company, after that the French Government, car manufacturers and other British finally Fiat. The whole has rejected "the offer free help" because they think the design of the Beetle is trivial and the company will be lost money. (Source: The Auto Channel.)
So, the British Volkswagen company moved back to the German government with the expectations. After that time, the number of cars sold was 21 million units, Volkswagen Beetle even became one of the best-selling car in the world.
VW Logo of it is to be designed by Franz Xavier Reimspiess, an employee of Porsche, during an office logo design competition. He was paid a sum of money was recognized as a 100 Reichsmarks (about $ 400).

1 comment:

  1. Logo is the best part to describe the companies and brand name.We could remember the name with the help of that logo design.So only every business should have the unique design of logo.
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